Principles of Casino Marketing
"At last...a text on how to market a casino!"
About Us
Anthony F. Lucas, Ph.D. is an associate professor at UNLV’s William F. Harrah College of Hotel Administration. Dr. Lucas has won several awards for his research in the area of casino marketing, including CHRIE’s Wiley Award for Best Original Research Paper & Cornell Quarterly’s Best Paper Award. In total, he published 20 gaming articles in referred journals, over the last 7 years.

Jim Kilby held the UNLV's Boyd Professor of Gaming post for 21 years. Jim has held several senior executive positions in the gaming industry, including Vice President of International Marketing and Vice President of Casino Operations. Professor Kilby also received the Best Paper Award for his work in the Cornell Quarterly.




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