For Use in Casino Marketing and Casino Management Classes

Harvard Business School Publishing

“Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel.” Campbell, D.; Martinez-Jerez, F. A.; Epstein, M.; Bellin, J. Case #: 9-106-029. Revised 9/12/06, 25 pp.

“Harrah’s Entertainment, Inc.” Lal, R.; Carrolo, P.M. Case #: 9-502-011. Revised 6/14/04, 27 pp.

“Harrah’s Entertainment, Inc.: Rewarding Our People.” DeLong, T.J.; Vijayaraghavan, V. Case #: 9-403-008. Published 1/7/03, 16 pp.

“Promus Companies: Harrah’s Casinos.” Bradley, S.P.; Mahmood, T. Case #: 9-795-039. Published 2/28/95, 22 pp.

“Controls at the Sands Hotel and Casino.” Merchant, K.A.; Traynor, J.M. Case #: 9-184-048. Revised 6/14/94, 25 pp.

Stanford Graduate School of Business

“Harrah’s Entertainment, Inc.: Real-time CRM in a Service Supply Chain.” Lee, H.; Whang, S.; Ahsan, K.; Gordon, E.; Faragalla, A.; Juin, A.; Mohsin, A, Shi, G. Case #: GS50. Revised 5/8/06, 20 pp.

“Gary Loveman and Harrah’s Entertainment.” Chang, V.; Pfeffer, J; Case #: OB45. Published 11/4/03, 19 pp.

Asia Case Research Centre, University of Hong Kong

“Las Vegas Sands Corp.:  Betting on Growth.” van den Berg, J.; Pretorius, F. Case #: HKU652. Published 5/7/07, 29 pp.

“Macau Gaming Revenues Are Out of Sight.” Farhoomand, A.; Martin, D. Case #: HKU567. Published 3/28/06, 22 pp.

North American Case Research Association

“Desert Palms Hotel and Casino.” Corsun, D.; Shedd, B.; Dalbor, M. Case Research Journal, 24(2), pp. 121-126. Case #: NAC2415. Published Spring 2004.

Richard Ivey School of Business, University of Western Ontario

“Place your “Bet” on Internet Gaming.” Pearce, M.R.; Dennis, K. Case #: 9B02A024. Published 11/8/02, 16 pp.