Refereed/Peer Reviewed Journal Articles

Lucas, A.F., Singh, A.K., Gewali, L.P., & Singh, A. (in press). An application of spatial population partitioning using Vornoi diagrams: An analysis of slot machine performance data. Journal of Travel & Tourism Marketing.

Lucas, A.F., & Singh, A.K. (2008). Decreases in a slot machine’s coefficient of variation lead to increases in customer play time. Cornell Hospitality Quarterly, 49(2), 122-133.

Eisendrath, D., Bernhard, B.J., Lucas, A.F., Murphy, D.J. (2008). Fear and managing in Las Vegas: An analysis of the effects of September 11, 2001, on Las Vegas Strip gaming volume. Cornell Hospitality Quarterly, 49(2), 145-162.

Bernhard, B.J., Green, M.S., & Lucas, A.F. (2008). From maverick to mafia to MBA: Gaming industry leadership in Las Vegas from 1931 through 2007. Cornell Hospitality Quarterly, 49(2), 177-190.

Lucas, A.F., Singh, A.K., & Gewali, L. (2007). Simulating the effect of pay table standard deviation on pulls per losing player at the single-visit level. Gaming Research & Review Journal, 11(1), 41-52.

Lucas, A.F., Dunn, W.T., & Kharitonova, A. (2006). Estimating the indirect gaming contribution of bingo rooms. Gaming Research & Review Journal, 10(2), 39-54.

Lucas, A.F., & Brandmeir, K. (2005). Estimating the short-term effects of an increase in par on reel slot performance. Gaming Research & Review Journal, 9(2), 1-13.

Lucas, A.F., Dunn, W.T., & Singh, A.K. (2005). Estimating the short-term effect of free-play offers in a Las Vegas hotel casino. Journal of Travel & Tourism Marketing 18(2), 53-68.

Lucas, A.F., & Dunn, W.T. (2005). Estimating the effects of micro-location variables and game characteristics on slot machine volume: A performance – potential model. Journal of Hospitality & Tourism Research, 29(2), 170-193.

Lucas, A.F. (2004).  Estimating the impact of match-play promotional offers on the blackjack business volume of a Las Vegas hotel casino. Journal of Travel & Tourism Marketing, 17(4), 23-33.

Lucas, A.F., Dunn, W., Roehl, W.S., & Wolcott, G. (2004).  Evaluating slot machine

performance: A performance-potential model. International Journal of Hospitality Management, 23(2), 103-121. 

Salmon, J., Lucas, A.F., Kilby, J., & Dalbor, M. (2004). Assessing discount policies and

practices within the casino industry. Gaming Research & Review Journal, 8(2), 11-25.

Lucas, A.F. (2003). The determinants and effects of slot servicescape satisfaction in a Las Vegas hotel casino. Gaming Research & Review Journal, 7(1), 1-20.

Lucas, A.F., & Santos, J. (2003).  Measuring the effect of casino-operated restaurant volume on slot machine business volume: An exploratory study. Journal of Hospitality and Tourism Research, 27(1), 101-117.

Lucas, A.F. & Bowen, J.T. (2002).  Measuring the effectiveness of casino promotions.

International Journal of Hospitality Management, 21(2), 189-202.  Won I-CHRIE’s W. Bradford Wiley Memorial Research Award for best original research paper in 2002.

Lucas, A.F., & Kilby, J. (2002). Table games match play offers:  Measurement & effectiveness issues [Special gaming issue]. Bottomline, 17(1), 18-21.

Lucas, A.F., Kilby, J. & Santos, J. (2002). Assessing the profitability of the premium player segment. Cornell Hotel & Restaurant Administration Quarterly, 43(4), 65-78.  Won Cornell Quarterly’s Best Article Award for 2002.

Lucas, A.F., & Roehl, W.S. (2002).  Influences on video poker machine performance: Measuring the effect of floor location.  Journal of Travel & Tourism Marketing, 12(4), 75-92.

Lucas, A.F. & Brewer, K.P. (2001).  Managing the slot operations of a hotel casino

in the Las Vegas locals’ market.  Journal of Hospitality & Tourism Research, 25(3), 289-   301.

Textbooks

Lucas, A.F., & Kilby, J. Principles of Casino Marketing, Okie International: San Diego, California.

Kilby, J., Fox, J., & Lucas, A.F.  Casino Operations Management, 2^nd Edition, Wiley: New York.