• Written by the authors of the best-selling casino management textbook in the world, “Casino Operations Management”

• Authors have more than 40 years of experience in the field, along with 30 years of experience as university professors
  

• With active consulting practices, the authors were able to incorporate some of the latest trends in the casino marketing field
  

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• Click for Sample Question and Answers

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• Thirteen chapters of original casino marketing material, spanning more than 230 pages in 8 1/2" x 11" format
  

• Instructors adopting text will be provided with:

1. Fully animated PowerPoint slides for each chapter
2. 200 homework questions, answers, and discussion questions
3. Exam materials that include more than 100 multiple choice questions and answers
   

• All homework, PowerPoint slides, and exam questions follow the text

• Text is designed to accommodate instructors with little or no gaming management experience

1. Introduction to Casino Marketing Topics
2. Introduction to Casino Promotion: Premium & General Market Tactics
3. Introduction to Slot Clubs
4. Introduction to Database Marketing
5. Match-play Offers, Promotional Chips, & Vouchers
6. Dead Chip Programs
7. Discounting Player Losses
8. Structuring a Discount Program
9. Assessing Deal-making Policies & Practices
10. Casino Hosting & Credit Procedures
11. Repeater Market Promotions
12. Understanding the Contributions of Amenities
13. The Marketing Plan: A Property Perspective