Principles of Casino Marketing

$ 89 USD

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$5 U.S.

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  • Thirteen chapters of original casino marketing material, spanning more than 230 pages in 8 1/2" x 11" format
  • Instructors adopting text will be provided with:
    • Fully animated PowerPoint slides for each chapter
    • 200 homework questions, answers, and discussion questions
    • Exam materials that include more than 100 multiple choice questions and answers
  • All homework, PowerPoint slides, and exam questions follow the text
  • Text is designed to accommodate instructors with little or no gaming management experience

Copyright 2016 Anthony F. Lucas and Jim Kilby